Manager, Client Marketing & Operations
Digital Marketing Director
Mr. LaGrone is a 29-year veteran of the music industry with a vast range of experience in all aspects of the industry; Artist management, record label promotion management with Universal Records, merchandise and corporate sponsorships, and Tour management. Mr. LaGrone has worked with a few artists over the years, including Jason Aldean, Rascal Flatts, Reba McEntire, Lonestar, Alan Jackson, Rhett Akins and Linda Davis. As part of his work with these artists, Mr. LaGrone has executed media plans with network television, such as David Letterman, The Ellen Degeneres Show & The Tonight Show with Jay Leno. He has worked with major market radio chains, facilitated sponsorships and negotiated contracts with companies such as J.C. Penney’s, Farmers Insurance, Hershey, Ford, Nike, and others. Mr. LaGrone has successfully negotiated long term touring contracts with Live Nation on behalf of Rascal Flatts on multiple occasions.
Mr. LaGrone is widely considered an expert in the field of live events (tour) Operations. He has pioneered several concepts that improved the VIP experience and security for the corporate sponsor, radio executive, and fan. His logistical skills rival that of a military operation, where he has managed tours that have included over 28 semi-trucks, 22 buses, corporate planes, and over 150 people moving through a 100-city world tour. Mr. LaGrone has managed start to finish set design, content creation, lighting design and video packages for tours ranging in size from theatres to Stadiums. Additionally, Mr. LaGrone is known as a mentor of young talent. Over the years, he has trained and mentored many young people who are now managing tours for name brand artists.
Most importantly, Mr. LaGrone is known in the industry as a man of enormous generosity. Through his A-list relationships with artists, actors, and athletes, Mr. LaGrone has helped numerous families in need, all with a quiet and unassuming manner. When Mr. LaGrone’s son Tucker was diagnosed with T1D in 2011, he didn’t hesitate to assist in the annual JDRF Auction. Mr. LaGrone’s friends and colleagues contributed over $185,000 in goods and services. Additionally, Mr. LaGrone is very active in Eskind Diabetes Clinic at the Monroe Carell Jr. Children’s Hospital at Vanderbilt. To-date LaGrone has raised over $400,000 for Diabetes research.
Mr. LaGrone resides in Brentwood, TN with his wife Susan and two sons Jacob and Tucker.
With over 25 years in the Entertainment Industry as a Senior Level Entertainment Executive, Greg McCarn got his start at CBS Records, where he worked in the Publicity & College Departments while attending Middle Tennessee State University. In 1989 McCarn joined RCA Records as a publicist and during his tenure there served as Manager, Publicity; Manager, National Country Promotion; Manager, Marketing; and Associate Director, Artist & Product Development.
In 1998, McCarn was hired to join the Walt Disney Company’s newly formed Lyric Street Records, where he stayed for 12 years and served as Vice President of Sales, Marketing, and Media. In this role, he oversaw all aspects of Sales, Marketing, Publicity, Creative Services, and New Media for Lyric Street Records and its artists.
In June of 2010, McCarn went to ScatterTunes & Scatter Records, where he served as General Manager and President respectively. In April of 2011, he joined Black River Entertainment, where he served as General Manager until 2017. During his tenure at Black River, he oversaw the record-breaking launch of Kelsea Ballerini, who became the first female artist in country music history to debut with three consecutive #1 singles.
In February of 2017, McCarn joined 287 Management, as General Manager and Director of Business Development.
He serves on the board of directors for the Academy of Country Music and is a former Adjunct Professor at Middle Tennessee University.
McCarn has been married to his wife Kimberley for 23 years. They have 2 children Harrison, 21 and Lauren, 19.
Originally from Cheyenne, WY , Eric Garcia got his start in the entertainment as a promoter at the University of Wyoming. During his time there, Garcia worked with a wide range of talent including – Jason Derulo, Aziz Ansari, Josh Turner, Easton Corbin, Brett Eldredge, Mac Miller, Sean Kingston, and many more. As lead promoter, Garcia oversaw budgets, production, marketing, and contract negotiation for the large-scale events.
Upon graduating for the University of Wyoming with a B.S. degree in Marketing in 2015, Garcia packed up and moved to Nashville, TN. During his first year in town, he was hired at one of the most prominent record labels, Universal Music Group Nashville. Garcia served in the marketing department helping develop and implement marketing plans for several large album launches. While at UMGN, Garcia had a hand in campaigns for some of the biggest country music stars today including – Eric Church, Sam Hunt, Dierks Bentley, Keith Urban, and Lady Antebellum to name a few.
In March 2017, Garcia joined 287 Entertainment.
Originally from the suburbs of Detroit, Michigan, Kelcie moved to Nashville to attend Belmont University in 2012. Following in the footsteps of her parents in the radio business, she decided to pursue her dream of working in the music industry and graduated from Belmont in December of 2015.
Kelcie got her start in the music business interning at various record labels and entertainment companies. She interned at Broken Bow Records in the Promotions Department, AristoMedia Group in the Publicity Department and Universal Music Group and Country Music Television in the Digital Marketing/Social Media Departments. She realized her true calling was Digital Marketing.
In February of 2016, Kelcie was hired to join Girlilla Marketing, a Strategic Digital Marketing Agency. In this role, she developed, managed and executed clients’ digital and online presence, such as Zac Brown Band and Kristin Chenoweth.
In April of 2017, Kelcie joined the 287 Entertainment team as Digital Marketing Director.